Why Seamless Checkout Is Your Most Underrated Marketing Tool

Here’s a question worth asking.

What’s the biggest killer of ecommerce sales?

Site speed? Product pricing? Advertising costs? Competitors?

Nope. None of those…

Your checkout experience.

Believe it or not most store owners focus obsessively on driving traffic and creating ads.

They’ll spend thousands of dollars every month just getting visitors into their stores. But…

Here’s the problem…

After all that effort, those customers aren’t helping you make a single sale if they bail at checkout.

And more times than not, that’s exactly what’s happening.

Regardless of what industry you compete in, if your checkout process is sloppy then you’re speaking to greatness with your potential customers.

Installing professional Magento eCommerce services can help you build a checkout process that converts visitors into customers every single day.

Let’s dive into why seamless checkout should be your most underrated marketing tool.

Table of Contents

• Why Checkout Is a Marketing Goldmine
• The Real Cost of Bad Checkout Design
• How Seamless Checkout Improves Conversions
• 4 Key Features of Seamless Checkout
• Putting it All Together

Why Checkout Is a Marketing Goldmine

Imagine your checkout process is a salesman.

The first impression your visitors have of your checkout will impact whether they buy.

Poor customer service.

Tight fit clothes.

These make customers remember your store for all the wrong reasons.

Your checkout process does the same.

Providing a bad experience at checkout signals to your customers that you don’t care about their experience. Providing a great experience sends the opposite message.

Businesses that want to convert online customers work with a UK Magento agency to implement professional Magento eCommerce services that include seamless checkout.

Spell-checking on forms. Autofilled addresses. One-click checkout.

Seamless checkout removes all the hurdles in front of your customer’s way.

Simple.

Effective.

Highly profitable.

The Real Cost of Bad Checkout Design

Checkout is bad for pretty much every online store owner out there.

Research from Baymard Institute shows that the average checkout abandonment rate is a whopping 70.19%.

7 out of every 10 customers.

You had them. You lost them.

At this point, you’ve done all the heavy lifting.

Driving traffic. Generating leads. Getting people to add products into their cart.

But if your checkout process is poor they’re not going to finish their order.

Here are the most common reasons why…

• Unexpected shipping costs at checkout
• Mandatory account creation
• Too many form fields
• Slow loading pages
• Limited payment options

The good news?

You have the power to fix each one of these.

Check out Baymard’s complete cart abandonment report. Over $260 billion dollars of annual revenue could be rescued if every business fixed their checkout.

Now think about your eCommerce store.

How many of these do you fall victim to?

How Seamless Checkout Improves Conversions

Installing seamless checkout sends a clear message to your customers.

“You want to make buying from me as easy as possible.”

Think about the last time you clicked “Buy Now.”

Were there no hassles? Did everything go smoothly?

Of course!

You probably even enjoyed the experience a little.

That’s exactly how your customers should feel when they transact with you.

A streamlined checkout process lowers your checkout abandonment rate.

But did you know that it also increases your conversion rates?

Happy customers are more likely to:

• Return to buy from you again
• Share you with their friends
• Engage with your email campaigns
• Click on your retargeting ads
• Have a higher lifetime value

Improving your checkout flow has a POSITIVE impact on your entire marketing strategy.

4 Key Features of Seamless Checkout

Improving your checkout isn’t hard.

In fact, most of it comes down to removing hurdles.

Here are the 4 key features your checkout page needs.

Guest Checkout

Who wants to register for an account before buying from you?

It’s annoying.

About 26% of consumers abandon their carts every year just because you forced them to create an account.

Make sure customers have the option to checkout as guests.

You can always prompt them to register after their purchase.

Minimal Form Fields

Got junk fields in your checkout?

Every time you add an unnecessary form field, you increase the likelihood of cart abandonment.

Name.

Email.

Shipping address.

Payment method.

That’s it.

There’s no reason for extra fields.

Contact Magento eCommerce services providers to customize your forms so only the essential fields show up.

Multiple Payment Methods

Some customers prefer to pay with credit cards.

Others with PayPal.

Millennials want to buy now and pay later options like Sezzle and Afterpay.

Offering more payment options removes another barrier for your customers.

Mobile Optimisation

Here’s a little secret…

Most of your traffic comes from mobile devices.

Yet mobile abandonment rates continue to soar.

If your checkout process doesn’t look good on mobile or takes ages to load you’re asking for customers to leave.

This goes hand-in-hand with #3 too.

The easier you make it to pay with their preferred method, the more likely they are to complete their order.

Transparent Costs

Why do companies still do this?

There’s nothing worse than reaching the checkout page only to be hit with unexpected costs and taxes.

Show your visitors everything they need to know about your shipping and delivery costs upfront.

Including all fees before the final step of checkout increases conversions.

Trust Badges

Who wants to checkout on your site if they don’t trust you?

Stick security badges everywhere.

SSL certificates.

Privacy policies.

Trust seals.

All these things let your customers know you take their security seriously.

Putting it All Together

You’ve made it to the end.

Let’s recap everything you just learned…

1. Checkout abandonment costs retailers billions of dollars each year
2. The reasons for customers abandoning their carts are easily fixed
3. Seamless checkout encourages repeat purchases
4. Mobile friendly checkout is no longer a suggestion
5. Work with Magento professionals who can implement world-class features.

Your checkout page is one of the most powerful tools in your marketing arsenal.

Work with Magento eCommerce services experts to create custom solutions that cater to your business and watch your checkout conversion rate soar.

You spend so much time trying to get visitors to your website. Don’t let a poor checkout process be the reason they leave you.