The Difference Between Digital Competence and Mastery

If the area that your business specializes in isn’t a technological one, you might not feel as though it makes much of a difference how far your technological prowess extends so long as you’ve got the basics down. After all, if you feel as though it’s not why your customers turn to your brand, why invest more in it than you need to?

It’s a fair question to ask, especially when you’re dealing with limited resources. However, it’s also worth being aware that investing in this side of your business can have more of an impact than you might initially suspect, which can help to influence your decision.

An App for the Sake of an App

When conducting research into the right path and steps that your business should be taking, you’re going to inevitably find that an app could be beneficial for your brand. This might encourage you to put out an app that is merely serviceable, fulfilling the minimum requirements for what it needs to do so that you can hopefully get as much out of it as possible.

While this could work, it could result in a much milder success story than what you might find if you were to put more resources into your app development. Instead, putting time and money into it, the use of a competent development team can lead to a platform that keeps audiences coming back. Even using tools like APIs that you know to be successful can be utilized in your own way, as researching Postman alternatives with your team can help you to discover.

Surveys, Polls and Video Content

Posting on social media is a basic business approach – not to be looked down on by any means, but also something that many turn to immediately due to the low cost of entry. However, even once you’ve got your own website and an app, these social media pages can keep audience interest coming in, but it all comes down to your use.

These are platforms that are designed to connect people, and that means that using all of the tools at your disposal can help you to steadily increase the size of your audience. Sharing surveys on social media that can be shared further out by your followers, creating polls to generate discussion and short-form video content with the potential to go viral can all have a positive impact.

Responding to Issues

Regardless of how efficient your digital usage is as a brand, there are always going to be problems. It might be that your app runs into an issue that affects how it works for many users. This is a hurdle, but it doesn’t have to be something that completely derails your progress. Instead, being timely and efficient in how you respond to the issue can make all the difference – potentially to the point where it becomes a positive. Being transparent with your audience about your attempts to fix the issue and making it a genuine priority can showcase your ability to respond to a crisis and your willingness to provide the best service possible.