A website is more than just a placeholder for your business. It is a marketing tool you can use to generate leads and close deals to boost your bottom line. Word of mouth will always have its place in the general scheme of things when growing your business, especially if you are in the services business, but it doesn’t hurt to try to capture more of the market and increase your revenue using your platform.

This is where bringing in a tech professional comes into play. If you’re trying to do more with your website and make it a lead generation and money-making machine, you’re going to want to hire a geek. But what exactly does that mean? First, you can learn more about lead generation here: https://www.coursera.org/.

What can a geek do to produce more sales and leads, and make sure your online presence is working for you? Let’s get into it.

Understanding the Basics: What Makes a Website Effective?

Your website should serve as a solution to a problem. This means that as a business, you’re either selling a product, providing a service, or providing information to solve or answer a question.

The best websites are:

User-friendly: Easy navigation, clear calls-to-action, and an intuitive layout.

Highly responsive and fast: If a person visiting your website has to wait for it to load, they are likely to leave for another with the same answers.

SEO optimized: The structure of the content on your website is laid out in a way that search engines can understand. This will help your potential customers, clients, and leads find you.

Secure: There are HTTPS, GDPR, and other things to consider on the security side. You need to protect your customers and business.

While you need everything mentioned above, it is how everything works together that separates success from failure. That’s when you should hire a professional because they won’t just “fix” your site but will also ensure the leads come in. These are the people who make the tech work for you.

Why You Should Hire a Geek to Optimize Your Website

It’s easy to think that you could do it on your own, but there are some things worth outsourcing. When you hire a geek in this field, they are worth the time and expense, especially in the long run. The reason is that they tell you what to do and how to do it well in order to build your website the right way. So, here are some specific areas where a geek can be of tremendous help:

• Search Engine Optimization (SEO)

Even the most beautiful platform is useless if no one can find it. SEO (search engine optimization) is the process of optimizing your website to be found on search engines when potential customers are searching for products or services like yours.

A geek can help with researching and integrating the right keywords into your content, optimizing your website’s meta tags, headers, and images, and improving site structure and internal links for crawling and indexation. When you hire a geek, they can help push your site to the top of search engine results pages (SERPs), which translates directly into more traffic and leads.

• Website Design and User Experience (UX)

The design is more than just looks; it’s also the feeling people get when they use your website. This type of design will create the actions that you want people to take. Examples include signing up for newsletters, getting a quote, or buying a product.

A geek can help create a seamless user experience by improving your site’s navigation, making sure your calls-to-action (CTAs) are clear and persuasive, optimizing the layout to highlight your most important services or products, and ensuring visitors can easily complete forms or make purchases. This is making it as easy as possible for people to use your site.

• Website Speed and Performance

If your website is too slow, you’re already losing leads before they even get to your site. Research shows that just one second of added page load time can significantly lower conversion rates. A geek can help improve your website’s performance by optimizing image sizes and codes, minimizing JavaScript and CSS, and leveraging browser caching to speed up page load times.

Hiring a geek will keep your website running quickly and efficiently, which means happier site visitors who stick around for a longer time. You can find tip on what can slow down your website here.

• Lead Generation and Conversion Optimization

The ultimate goal of your website is to convert site visitors into leads or customers, and that’s where hiring a tech expert really pays off. When you hire a geek you get help with the set up and optimization of your lead generation funnel. These include:

Landing pages: Creating specific pages designed to convert visitors into leads.

Forms: Making sure forms are easy to fill out and submit.

Pop-ups and chatbots: Using tools to engage site visitors and capture their info without being annoying.

Email marketing automation: Employing processes to set up lead nurturing emails so you can stay in front of your leads 24/7.

Whether it’s an audit of your email capture strategy or some tweaks to your CTAs, an expert can help you wring even more ROI out of your website.

5. Tracking and Analytics

How do you even know whether your website is working for you? You need to measure it. Tools like Google Analytics and various tracking codes can give you loads of information about how people are engaging with your business online. The right expert will help your business implement tracking numbers for Google Analytics to track traffic, bounce rate, conversion rates, click-throughs, and more.

They will also create custom reports that highlight your website’s performance, and use data to refine and improve your marketing strategy. With this data-informed approach, you can continue optimizing your website to convert site traffic into leads and prospects over time. You can choose the right technical talent to help you achieve these and more. 

Most of these stuff are done online can be handled by experts remotely. If however you can find experts close to you, it may make the process a bit easier. So, if for example your business is located in La Palma, CA and serves the local community, you may be better of finding experts in the same locality for better collaboration and understanding of the local terrain.

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You can learn more about optimizing a website here: https://www.geeksforgeeks.org/.

The Bottom Line 

Today’s websites are highly sophisticated sales tools, and when done right, they can be an integral part of your sales process. Whether you run a two-person start-up or a corporate empire, you can hire experts to help increase traffic, grow your leads, and of course earn more revenue. Every business’ goal is to be profitable.

When you hire a geek, you can spend valuable time on your business while they implement the strategies and tactics required to keep your website running in tip-top shape. Let them handle the stuff that shouldn’t even be on your plate. The sky’s the limit when you have the right tech wizard.